ATTENTION: All Marketers, Consultants & Coaches, eCommerce, and Offline Marketers...
Dateline Bohol Island, the Philippines
Dear About To Be Enlightened Marketer,
Chances are, if you're like most marketers (including me, until not long ago) you're using the same old marketing system with diminishing results.
If you're still using "clickbait" like those items listed above you're most likely losing 97% of your leads and sales.
That might sound harsh, but it's most likely accurate, in some cases it could even be worse.
There's really no denying that internet marketing v.1.0 (Lead Magnet & Funnel) is languishing...
IS THERE A BETTER WAY?
Yes, there’s a much more efficient and effective way to BUILD YOUR LISTS, get massive amounts of leads, and convert more of them into sales…
If you would like to know how to get:
- 20 times more FREE traffic,
- 5 times more opt-ins, leads, and sales - AND convert those leads into…
- 7 times more high-paying, repeat-customers…
…then you will want to carefully read this entire message!
Because the wired world is changing my friend and the “old-school” method of hook-em-n-reel-em-in (opt-in and funnel) is dying…
and, it’s taking you with it…
First of all, let me just say that you are not alone.
I have been a sales & marketing consultant for more than 20 years, and I can tell you this:
Ask virtually any business owner, entrepreneur or marketer why they’re doing things the way they’re doing them, and the answer (if they have one) you’ll get from most of them nearly goes like this...
“Because This Is The Way
I’ve Always Done It!”
And, as absurd as that sounds, if you’re a marketing consultant asking clients that same question… I’m sure you get that same answer, right?
If they offer any other answer at all, it usually goes something like this…
“Because Everybody Does It
This Way, Don’t They?”
What it comes down to is this…
Most of us are doing what we’re doing because it’s what we’ve always done, or… … because it’s what everybody else is doing.
Neither Are Good Reasons
For Doing Anything...
But, don’t fret, read on, and… by the time you read this entire message, you will soon realize that there is a better way…
The leads and sales system (read: funnel) you’re using now, probably looks something like this…
The approach here is broken down into a few steps (unless you have complicated it):
- You dangle some sort of clickbait like a PDF report, cheat sheet, or video as a bribe to get visitors to opt-in.
- Once you have their email address you send them to a download page.
- When they download the “freebie” you present a tripwire or other offer.
- Regardless of their actions, they are added to an autoresponder for follow-up email “bludgeoning” until they buy, die, or unsubscribe.
Of course, if you're an advanced marketer you probably have some upsells, down-sells, and maybe even a retargeting pixel in there somewhere...
but, this is a dying model, whether you know it already or not...
Frank Kern says “Funnels as you know them are worthless.”
And, I tend to agree.
He also says…
“Research shows that over 50% of prospects never go and access the information they opt-in for.”
Of course, I don’t know which research he’s referring to, and he doesn’t say…
And... I have a sneaking suspicion that it’s worse than that, especially if the lead magnet is a PDF.
So, maybe you decide to dangle a video lead magnet instead of a PDF.
That should do the trick, right?
Not according to Wistia...
they say “less than half of video viewers make it through videos that are a mere two minutes long.”
So, if they don’t even bother to download the PDF or watch a 2-minute video…
Why Do They Bother To Opt-In?
Well, there are two reasons.
The first reason is simple:
The American Marketing Association says “consumer attention is THE scarcest resource!”
According to The American Marketing Association…
“The rise in clickbait (read: bribes/lead magnets) is playing with this idea, targeting consumers with headlines that speak to them emotionally based on their interests, location, demographic, and other metrics.”
“But this tactic generally fails to offer any real value once the user has clicked through, reducing the overall impact of any campaign.”
And… it’s only getting WORSE!
Market research firm Yankelovich estimates that a person living in a city 30 years ago saw up to 2,000 ad messages a day.
Compare that figure with the estimated 10,000 brand messages a day today (according to The American Marketing Association).
Keep in mind that our brains have adapted to filter out about 90-percent of these “brand messages.”
“Great News For Consumers…
Very Bad News For Marketers”
That’s great news for us as consumers, but very bad news for us as marketers vying for consumer attention in a noisy, overcrowded landscape.
In a now-famous study conducted in 2015 by Microsoft they concluded that the average person’s attention span has dwindled in the past 15 years, from 12 seconds down to only 8 seconds…
That’s 1 whole second shorter than the estimated 9-second attention span of a goldfish…
More on that in a minute…
First, an interesting aside…
“Here’s How To Totally
NOT Influence The Masses:
(A Marketing Epic-Fail Clinic)
I live here in the Philippines, where, in almost every shopping mall condo builders have posted low-wage employees handing out fancy, slick, full-color-separation (think: very expensive paper) brochures hawking “pre-construction” condo deals.
Anyway, the interesting thing is, if you watch the touts handing the pamphlets out, and observe the mall shoppers who accept them…
…there is virtually no interaction between them at all, and…
No targeting whatsoever!
It makes no sense…
(Unless there’s some obscure correlation that I am unaware of between people who shop in malls and people who buy condominiums)
The whole routine is completely random; they will literally hand a brochure off to anyone who is willing to accept it.
And, accept they do, even if they have neither the means nor the desire to buy a condo unit.
What Does That Have To Do With
Getting Leads And Sales Online?
Great question, I’m glad you asked.
You DID ask, didn’t you?
I believe those people accepting condo brochures with no intention of EVER buying, is exactly the same dynamic that drives a good many “bribed” subscribers to download a PDF.
They simply take it because it’s there and because it’s free.
And, I also believe that IF those mall shoppers who were handed brochures were simply asked:
“Are you planning to purchase a condo anytime in the next year?”
Condo sales would increase.
Simple interaction… and the power of suggestion…
Planting the seed…
It also trips a psychological trigger called “The Mere Measurement Effect” which I will go into shortly, so…
…stay with me here, okay?
(because I'll also tell you how YOU can use it in YOUR marketing)
THE SOLUTION: Part 1 of 4…
(Interactive content & questions)
Okay now, pay close attention. This part is important…
(to you Booboo, not me, I already know it)
In behavioral psychology there’s a phenomenon called…
“The Mere Measurement Effect.”
I brought it up before and promised to expand on it, and I’m a man of my word…
The “mere measurement effect” is a startling revelation that social scientists Vicki Morwitz, Eric Johnson, and David Schmittlein discovered in a 1993 study of more than 40,000 participants.
Their study revealed that, simply asking people if they were planning to purchase a new car within the next six months triggered a 35% increase in new car purchases!
A 35% Increase In Purchases By
Simply Asking an “Intent” Question
Okay, so what’s the big deal?
Well, there IS a deal - and it is very big!
That deal is…
Interactive content is simply more engaging, stickier, and more apt to activate buying triggers (like the mere measurement effect).
So, what’s the easiest and most effective interactive content strategy?
Because, even though most folks who opt-in to download your PDF will probably NEVER read it …
They WILL start AND finish your quiz…
And, they will opt into your list… already “primed” by the interaction.
without being bribed with a PDF or video...
Because, they want to close the open loop.
They want the quiz results… they’re engaged!
PDF & video lead magnets are STATIC content. Quizzes are interactive content…
Quiz users opt-in because you have “primed” them, and they want to know more…
And, guess what?
You can give them a “surprise” gift to download after they take the quiz and…
… not require them to opt-in… (very sneaky)
And NOW, you have the reciprocity trigger working for you…
THE SOLUTION: Part 2 of 4…
What are the chances (unless affiliate commissions are involved) that anyone will share your lead-magnet squeeze page?
Not much, right?
According to Buzzsumo, the AVERAGE quiz is shared 2000 times!
And, the TOP 5 quizzes in 2015 all had over 1,500,000 (1.5 million) shares apiece.
Now, just imagine for a moment that you’re buying CPM ads (cost per thousand impressions) and paying $1 per 1000 impressions. (just using round figures here)
And, let’s say, your particular quiz is NOT a “top 5” type, but just an “average” quiz (you know, the 2000 shares type).
If you only got 5% to share your quiz on social platforms, your reach just went from 1000 impressions to maybe 100,000 (or more)…
And 99,000 of THOSE impressions are FREE!
- THAT’S the power of viral sharing!
- THAT’S the pull of interactive content!
- THAT’S the WILDFIRE effect of quizzes
QUESTIONS + INTERACTIVE CONTENT =
THE ROYAL FLUSH OF DIGITAL MARKETING
Now Enter: The Reticular Activating System (RAS):
The Reticular Activating System (RAS) is the portal through which all information enters the brain… (except olfactory information a.k.a. smells).
Imagine you’re in a crowded room where people are buzzing away, with dozens of conversations going on all at the same time.
You can hear people talking, but you can’t really decipher what any of them is saying, until..
SOMEONE SAYS YOUR NAME…
…you are tuned right into whatever they’re saying about you.
The rest of the chatter is tuned out and hyper-focus goes to that single, solitary conversation.
It’s like, suddenly, your brain is plugged right into the conversation…
I’m sure this has happened to you before, right?
That’s your "Reticular Activating System (RAS)" kicking in.
Your RAS is your brain’s built-in filtering system that clearly and distinctly hears your name through all of that noisy chattering.
Your RAS Is Kind Of Like A Traffic Cop In
Your Brain That Directs Inbound Messages.
This amazing, built-in traffic enforcer decides which messages get your attention and which ones get ignored.
(Very important, keep reading…)
Your Reticular Activating System (RAS) ALWAYS responds to:
a) Your name
b) Danger or perceived danger.
c) Information that you need immediately (like maybe something you’ve been looking for), and…
d) Novelty: any sort of information that is new, different, unusual, or out-of-the-ordinary.
NOTE: Those final two categories (c & d) are very important!
I’ll elaborate more on that a bit further on…
Now, imagine this… a simple timely question can stimulate a reader’s Reticular Activating System (RAS) and trigger a hyper-focused need to either:
a) answer the question, or
b) to discover the answer
Either way, they’re HOOKED (evil laugh)…
It’s like you have their brain trapped…
THE SOLUTION: Part 3 of 4…
(Influence Trigger: Commitment & Consistency)
In his classic book on persuasion ‘Influence’ Bob Cialdini lays out 6 iron-clad “weapons of influence” as he calls them.
Cialdini’s Influence Trigger #2: Commitment and Consistency:
Dr. Cialdini says:
“Humans are nearly obsessive in their desire to be (and appear to others) consistent with what we have already done.
Once we have made a choice or taken a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment.
Once a stand is taken, then, there is a strong, natural “pull” for us to behave stubbornly consistent with the stand.”
[Micro] Commitment & Consistency
& “The Foot in the Door Technique”
Nearly 20 years before Cialdini’s 1984 tome ‘Influence’ was published, a couple of Stanford University alums, Jonathan L. Freedman and Scott C. Fraser, conducted a famous social experiment.
The commitment and consistency trigger that was discovered by Freedman & Fraser in 1966 became known as “The Foot in the Door Technique.”
The Foot in the Door Technique is the tactic of starting with a small request (micro commitment) in order to condition compliance (grease the slide) for additional larger requests.
Researchers, posing as volunteers representing the Committee for Safe Driving, went around a California neighborhood asking residents there to either
a) sign a petition urging senators to support a safe-driving bill, or to
b) accept and display in their car window a 3-inch square sign that read: BE A SAFE DRIVER.
Two weeks later they again visited the home-owners, showing them a photo of a house with a hideous, massive billboard reading DRIVE CAREFULLY in the front yard that virtually obscured the view of the entire house, and asked them to allow one to be constructed in their yard.
A whopping 76% of them agreed!
Meanwhile, the researchers approached a similar group of residents, but who had NOT been previously “primed” with the petition or 3-inch sign, and simply showed the picture of the ugly billboard and asked them to allow one in their yards.
Only 17% agreed…
That means that a “lift” of nearly 60% was achieved for the preposterous request to allow a gigantic eyesore to be erected in peoples’ yards, with the only difference being that the compliant group of individuals had been primed with a micro-commitment prior to the request.
a) Without Micro-Commitment Priming = 17% Said Yes
b) With Micro-Commitment Priming = 76% Said Yes
Additional studies have been conducted over the years, all with the same or similar results:
- Participants were more willing to volunteer to construct a hiking trail if they had agreed to address envelopes for an environmental group than if they had not acceded to the initial request (Dillard, 1990a).
- Individuals were more likely to volunteer a large amount of time for a children’s social skill project if they had initially assisted a child with a small request—helping an 8-year-old get candy from a candy machine (Rittle, 1981).
In short, micro-commitment priming works!
If you want someone to agree to a big request…
… get them to agree to a smaller, easier (micro-commitment) request first.
And, here's how it works for YOU!
"Hey, wanna take a cool quiz?
"Okay, you completed the quiz... nicely done! Now, simply enter your email or click the Facebook login button to get your results."
THE SOLUTION: Part 4 of 4…
Here’s why Spazeship’s Quiz Funnels will get you more leads and sales than old-school lead magnet funnels…
- Old school funnels are linear, they are not interactive, and so they do not engage or “prime” the user.
- Spazeship’s quiz-centric funnels are “divergent” meaning they can adapt “on the fly” to user input.
- This allows a more personalized experience to the user.
- As you know, personalization increases engagement, and more engagement increases conversions.
- spazeship can automatically segment users into more tightly targeted groups.
- spazeship quizzes can be created and deployed in just a few minutes. No more spending days or weeks compiling a PDF report or hiring outsourcers to fumble the ball.
- spazeship quizzes are viral social media “share magnets.”
spazeship quiz questions can activate strong psychological triggers like:
- The Commitment and Consistency Trigger
- The Reticular Activating System
- The Mere Measurement Effect
- The Ovsiankina Effect
- The Zeigarnik Effect
All of which “prime” the user to comply with larger requests (like buying your sh!tz)
Most importantly, are spazeship’s “on the fly” personalization and segmentation…
Here are some stats and notable quotes and stats:
Spazeship Works For Any
Industry & Every Niche!
BIG BRANDS AND FAMOUS PEOPLE ARE USING
QUIZZES TO GENERATE MASSIVE TRAFFIC & LEADS…
Easy To Use Cloud-Based Software Enables You to Generate Viral Traffic & Turn it Into Highly-Engaged Leads & Slam-Dunk Sales!
Look How Easy It Is To Start
Getting Viral Traffic & Leads...
IT'S AS EASY AS 1-2-3:
STEP 1: Create Your Traffic-Grabbing
Quiz, Questions & Results
Simply create your quiz. Select the graphic image you want to use (optional) and add questions and results.
Want to skip Step 1 completely? Simply use one of your 15 Pre-Made Quiz Templates!
STEP 2: Add Your Autoresponder & Offer
Simply select the offer or URL you
want to send them to after they opt-in.
Then add your autoresponder code (before or after the quiz) and any other integrations, like your ad retargeting pixels (you can add additional integrations with Zapier and IFTTT)
Oh yeah, Drip integration is available, though not pictured here.
STEP 3: Preview & Publish Your Quiz
(Like A Boss)
So, how does Spazeship stack-up
with other quiz apps on the market?
Just take a look...
AN HONEST ADMISSION
In the interest of full transparency, I do have to admit that, when compared to an app like SnapApp, Spazeship does not have nearly as many bells and whistles (features and options).
There, I said it!
Of course, it's not $1650.00 a month either.
And, for creating and launching quizzes easy, fast and cheap, Spazeship can't be beat.
The Ultimate Viral Traffic
& Lead Generation Tool
A Customizable, Simple To Use Software
That's Packed With Amazing Features...
IMPORTANT FEATURE HERE...
But wait, there's more...
I've always wanted to say that.
Billy Mays would be so proud...
Bonus #1: 6-Week Marketing Bootcamp
Bonus #2: Facebook Traffic Secrets
Bonus #3: Instagram Traffic Secrets
Bonus #4: Storytelling Secrets
Spice Up Your Email Campaigns
SPAZESHIP PREVIOUSLY SOLD FOR $397
THIS IS A VERY TIME SENSITIVE
SPECIAL PROMOTIONAL PRICE...
But wait (again), if this wasn't already a no-brainer deal, we're making it even better. For 4 days only we're letting you grab Spazeship for the amazing one-time-only price of...
$27 to $47 DIMESALE!
Once the $47 threshold is broken the price
goes to $59 for the next push, then... the
price goes back to the $47 monthly
or $397 one-time... (Hint: get it now)
Of course, you have nothing to risk
with our no-quibble, no-nonsense
P.S. I'm taking all the risk here, so you have nothing to lose and a whole lot of leads and sales to gain, and with a lot less effort too. The price won't get any lower, and the fruit won't get any lower-hanging either.
P.P.S. Now, if you're happy with wasting 97% of the traffic you're driving to your landing pages, ads and offers, then, by all means, let this fabulous one-time deal pass you by. Of course, you can wish and pray that old-school static content bribes will start working like they did 5 or 10 years ago. While you're at it, go ahead and wish the yellow pages back into business too.
“Man who waits for roast duck to fly into mouth
must wait very, very long time.” ~ Chinese proverb
P.P.P.S. There are only three types of people who will see this message:
1) The first type is the one who recognizes a good idea and their sharp intuition kicks-in and they go for it and buy... even if they don't have a ton of information yet. (I call this one winner)
2) The second type is the indecisive one, who, no matter how much information and evidence they have they still won't commit; they won't pull the easy trigger and buy. (I call this one loser)
3) Then there's the third type who bought a similar solution that they're already using and happy with. (I call this one somebody else's customer)
P.P.P.P.S. While you're thinking about it the price is rising. Avoid regret and get it now.